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The SheerTan Story |
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| About SheerEsque | Company Information |
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| SheerEsque, Inc. was founded in 2005 by Linda Cooper. She wanted to create a solution for that nagging problem of not being able to reach your back when applying a sunless tan. That dream came about with the creation of the SheerTan Wand. Linda is responsible for the creation regarding ideology and execution. “George Carter helped formalize my ideas into the current designs. Crystallizing my mind’s eye into machines that actually accomplish my goal, George has been an invaluable asset to my company’s success.” |
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| SheerEsque success is additionally based upon her passion both as a consumer and a business owner. “The desire for a lasting tan began when I was a teenager, tanning in the sun followed by burning and peeling. As I matured and the tanning solutions continued to develop and improve, I knew there were definite problems with application. I wanted to create a high quality tanning solution plus supply added benefits that included clever, creative applications in the design of a tool that would satisfy total body coverage.” |
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| The SheerTan Wand provides a unique extension that allows you to reach over your shoulder and around your torso for all-over, complete coverage of any product that needs to be spray applied. There is no other product on the market that meets this need. The Wand also allows you to get an all-over tan without the assistance of family or friends in the privacy of your own home. Because your tan should be applied without clothes, this is of paramount importance. |
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| We believe SheerTan addresses current Key Trends in Personal Care identified by ACNielsen Co.: |
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The Need for Convenience – Plays a strong role in shaping the consumer’s purchasing decision. The need for quick and easy-to-use products now affects all parts of our lives. |
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Concerns Over Health and Safety – Regardless of their nationality, people want to be safe and healthy. These are basic global desires. |
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New Product Innovation in Both Form and Function - Consumers appreciate innovative products that meet their need or desires in new and interesting ways. |
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Changing Demographics Profiles and the Aging Population - Growing awareness and concern regarding skin cancer and premature aging from sun exposure positively affected sales with the Sun Care. |
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| We, at SheerEsque, understand the challenges and issues that shape and reshape today’s marketplace. Responding with comprehensive solutions for the consumer on the go, and those who want to tan in the privacy of their home, SheerTan products deliver this commitment with a solution that supplies Sunny Skin Everyday™! |
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| We remain committed to bringing our consumers quality professional application both with our equipment and with our companion products. We believe this will ultimately mean return, repeat business, and a prosperous business outlook for SheerEsque, Inc. To contact SheerEsque, please call 877-255-5554 or email customerservice@SheerTan.com. |
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| About SheerEsque | Company Information |
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